Project overview
A playful twist on pronunciation (in Spanish, “i” sounds like “e”) turns miit into meet — a name that captures the heart of this social space: real connections, local vibes.
From parties to paella nights, Miit invites tourists to dive into authentic experiences and feel right at home.
This project brings Miit’s warm, lively spirit to life through a bold and welcoming visual identity.
Basic visuals
A lively palette of 8 colors brings flexibility to everything from posters to pop-ups.
Custom patterns, inspired by Barcelona’s rich culture, visually link the brand to local life — each one hinting at a different kind of adventure.
Visual applications
The feed features not only event highlights, but also byproducts like brochures recommending local businesses — all designed to keep the community spirit going, online and off.
Quick jump to